Based on public reviews and response behavior.
1,000 reviews over 3,895 days (about 7.8 per month). Busiest month: 28% of reviews. Languages: en 92%, es 5%, unknown 2%.
Cosmetics & Fragrance average: score 63.1, rating 4.23 stars, reply rate 35.6%, over 410 ranked companies · benchmark 1 Nov 2026
Score
51.6
Industry average 63.1
11.5 below average
Rating
3.74
Industry average 4.23
0.49 below average
Reply rate
—
Industry average 35.6%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
72% of reviews positive, 27% negative
Covering May 2026 — 98 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 18% negative and 2% neutral.
Share of theme mentions
Themes from the 1,000 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 410 ranked companies in Cosmetics & Fragrance (benchmark 1 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.711). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 51.6 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 54, median: 64). The weakest topic and the reply rate are the two levers that move this score fastest.
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