Customereye

Noted. Aromas

Cosmetics & Fragrance • United Kingdomnotedaromas.co.uk

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

71/100
+8.3 vs. last month4.54 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#24of 191
Top 13% · Top Tier
#1 (best)#191 (worst)
#22Peer
#23Peer
#24This company
#25Peer
#26Peer

Overall Customer Sentiment

Category Leader

87% of reviews positive, 12% negative

87%
positive
  • Positive87%
  • Neutral1%
  • Negative12%

Sentiment Balance

Covering November 2024 — 73 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 97% of reviews in this period, with 3% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
20.6%
Delivery Shipping
19.7%
Loyalty
14.9%
Pricing
14.7%
Response Speed
9.1%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW15/100
15/100
signal score
  • •Built from a negative-review share of 18.7% across this company's analyzed reviews.
  • •3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5★
82.3%
4★
6.0%
3★
2.2%
2★
1.8%
1★
7.7%

Based on 600 analyzed reviews. Sentiment is improving: 91.5% of reviews in the last three months were positive, compared with 82.0% in the three months before that.

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