Zara

Apparel & Fashionzara.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

35/100

−20.0 vs. last month1.53 ★ average rating · 750 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#312of 330

Top 95% · Bottom Tier

#1 (best)#330 (worst)

#310Peer

#311Peer

#312This company

#313Peer

#314Peer

Overall Customer Sentiment

Below Average

23% of reviews positive, 76% negative

23%

positive

Positive23%
Neutral2%
Negative76%

Sentiment Balance

Covering August 2026 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 750 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

18.8%

Loyalty

17.5%

Delivery Shipping

15.0%

Communication

11.3%

Pricing

9.7%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 18.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH86/100

86/100

signal score

•Built from a negative-review share of 75.5% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.5avg rating

5★

10.0%

4★

1.5%

3★

2.4%

2★

3.7%

1★

82.4%

Based on 750 analyzed reviews. Sentiment is improving: 75.0% of reviews in the last three months were positive, compared with 51.4% in the three months before that.

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