Xero

Professional Services • United Kingdomwww.xero.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

32/100

+45.8 vs. last month2.63 ★ average rating · 727 reviews

Competitive Performance Rank

Among fully-analyzed Professional Services companies

#508of 517

Top 98% · Bottom Tier

#1 (best)#517 (worst)

#506Peer

#507Peer

#508This company

#509Peer

#510Peer

Overall Customer Sentiment

Below Average

42% of reviews positive, 56% negative

42%

positive

Positive42%
Neutral3%
Negative56%

Sentiment Balance

Covering July 2026 — 8 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 38% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 667 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

15.4%

Loyalty

14.4%

Problem Resolution

13.5%

Communication

11.8%

Response Speed

11.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 15.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH91/100

91/100

signal score

•Built from a negative-review share of 55.7% across this company's analyzed reviews.
•19 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.6avg rating

5★

34.3%

4★

2.6%

3★

4.0%

2★

10.0%

1★

49.1%

Based on 727 analyzed reviews. Sentiment is slipping: 50.0% of reviews in the last three months were positive, compared with 56.2% in the three months before that.

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