Viking Direct

Professional Services • United Kingdomwww.viking-direct.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

+16.0 vs. last month3.98 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Professional Services companies

#479of 517

Top 93% · Bottom Tier

#1 (best)#517 (worst)

#477Peer

#478Peer

#479This company

#480Peer

#481Peer

Overall Customer Sentiment

Below Average

60% of reviews positive, 38% negative

60%

positive

Positive60%
Neutral2%
Negative38%

Sentiment Balance

Covering November 2024 — 38 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 68% of reviews in this period, with 32% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

26.8%

Customer Support

13.6%

Response Speed

13.2%

Product Quality

11.6%

Loyalty

9.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 26.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH50/100

50/100

signal score

•Built from a negative-review share of 45.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

65.2%

4★

6.7%

3★

5.8%

2★

5.8%

1★

16.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 75.6% of reviews in the last three months were positive, compared with 75.5% in the three months before that.

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