Customereye

Will’s Toy Shop

Entertainment & Events • United Kingdomwww.willstoyshop.com

Review data last updated .

Based on public reviews and response behavior.

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600 reviews over 1,651 days (about 11 per month). Busiest month: 5% of reviews.

Overall Score

56/100
−31.8 vs. last month4.92 ★ average rating · 600 reviews
56/100 from 600 reviews over 53 months, high confidence.

Entertainment & Events average: score 60.5, rating 4.10 stars, reply rate 35.0%, over 1,098 ranked companies · benchmark 9 Oct 2026

Score

56.3

Industry average 60.5

4.2 below average

Rating

4.92

Industry average 4.10

0.82 above average

Reply rate

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Industry average 35.0%

not measured

Competitive Performance Rank

Among ranked Entertainment & Events companies

#678of 1098 ranked in Entertainment & Events
Top 62% · Mid Packdown 58 from last month
#1 (best)#1098 (worst)
#676Peer
#677Peer
#678This company
#679Peer
#680Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

90% of reviews positive, 10% negative

90%
positive
  • Positive90%
  • Neutral0%
  • Negative10%

Sentiment Balance

Covering December 2024 — 7 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Response Speed
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Product Quality
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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