Swell UK Ltd

Pet Products & Supplies • United Stateswww.swelluk.com

Review data last updated August 13, 2026.

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Based on public reviews and response behavior.

Overall Score

42/100

+12.1 vs. last month3.57 ★ average rating · 2,000 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#254of 263

Top 97% · Bottom Tier

#1 (best)#263 (worst)

#252Peer

#253Peer

#254This company

#255Peer

#256Peer

Overall Customer Sentiment

Below Average

56% of reviews positive, 42% negative

56%

positive

Positive56%
Neutral1%
Negative42%

Sentiment Balance

Covering July 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,953 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

17.7%

Customer Support

16.7%

Loyalty

13.0%

Response Speed

11.6%

Communication

10.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 17.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH62/100

62/100

signal score

•Built from a negative-review share of 42.3% across this company's analyzed reviews.
•29 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.6avg rating

5★

59.7%

4★

4.1%

3★

1.7%

2★

3.1%

1★

31.4%

Based on 2,000 analyzed reviews. Sentiment is holding steady: 9.5% of reviews in the last three months were positive, compared with 9.5% in the three months before that.

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