Swanson Vitamins

Supplements & Nutrition • United Stateswww.swansonvitamins.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−13.2 vs. last month4.33 ★ average rating · 999 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#247of 301

Top 82% · Bottom Tier

#1 (best)#301 (worst)

#245Peer

#246Peer

#247This company

#248Peer

#249Peer

Overall Customer Sentiment

Below Average

65% of reviews positive, 33% negative

65%

positive

Positive65%
Neutral2%
Negative33%

Sentiment Balance

Covering July 2026 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 999 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.6%

Product Quality

15.5%

Pricing

12.3%

Response Speed

11.9%

Loyalty

10.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Problem Resolution, making up 3.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH58/100

58/100

signal score

•Built from a negative-review share of 32.8% across this company's analyzed reviews.
•5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

74.4%

4★

7.2%

3★

5.7%

2★

2.6%

1★

10.1%

Based on 999 analyzed reviews. Sentiment is slipping: 81.3% of reviews in the last three months were positive, compared with 91.3% in the three months before that.

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