Customereye

Smyths Toys Superstores

Entertainment & Events • Irelandwww.smythstoys.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

28/100
+12.8 vs. last month2.31 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Entertainment & Events companies

#308of 322
Top 96% · Bottom Tier
#1 (best)#322 (worst)
#306Peer
#307Peer
#308This company
#309Peer
#310Peer

Overall Customer Sentiment

Below Average

37% of reviews positive, 62% negative

37%
positive
  • Positive37%
  • Neutral1%
  • Negative62%

Sentiment Balance

Covering November 2024 — 53 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 45% of reviews in this period, with 55% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
21.7%
Loyalty
16.4%
Delivery Shipping
14.2%
Product Quality
11.3%
Pricing
9.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 21.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH72/100
72/100
signal score
  • Built from a negative-review share of 61.7% across this company's analyzed reviews.
  • 10 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating
5
29.0%
4
0.8%
3
3.5%
2
5.0%
1
61.7%

Based on 600 analyzed reviews. Sentiment is improving: 33.9% of reviews in the last three months were positive, compared with 28.4% in the three months before that.

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