Sky

Media & Content • United Kingdomwww.sky.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

48/100

−68.8 vs. last month4.23 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Media & Content companies

#112of 172

Top 65% · Mid Pack

#1 (best)#172 (worst)

#110Peer

#111Peer

#112This company

#113Peer

#114Peer

Overall Customer Sentiment

Mid Pack

75% of reviews positive, 24% negative

75%

positive

Positive75%
Neutral1%
Negative24%

Sentiment Balance

Covering November 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

22.7%

Product Quality

15.1%

Loyalty

14.2%

Pricing

12.5%

Response Speed

8.8%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 12.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH97/100

97/100

signal score

•Built from a negative-review share of 74.0% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

78.5%

4★

2.3%

3★

0.7%

2★

1.0%

1★

17.5%

Based on 600 analyzed reviews. Sentiment is slipping: 73.4% of reviews in the last three months were positive, compared with 85.0% in the three months before that.

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