ShopTo

Gaming & Esports • United Kingdomwww.shopto.net

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

63/100

−10.0 vs. last month4.66 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gaming & Esports companies

#36of 259

Top 14% · Top Tier

#1 (best)#259 (worst)

#34Peer

#35Peer

#36This company

#37Peer

#38Peer

Overall Customer Sentiment

Category Leader

73% of reviews positive, 26% negative

73%

positive

Positive73%
Neutral2%
Negative26%

Sentiment Balance

Covering December 2024 — 20 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 65% of reviews in this period, with 35% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.6%

Loyalty

15.3%

Product Quality

14.6%

Pricing

12.6%

Response Speed

12.1%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM40/100

40/100

signal score

•Built from a negative-review share of 35.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

88.7%

4★

2.2%

3★

1.7%

2★

1.0%

1★

6.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 93.1% of reviews in the last three months were positive, compared with 89.1% in the three months before that.

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