Customereye

REI

Sports & Fitnesswww.rei.com

Review data last updated .

Based on public reviews and response behavior.

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757 reviews over 5,739 days (about 4 per month). Busiest month: 8% of reviews. Languages: us 66%, en 34%.

Overall Score

38/100
−4.6 vs. last month3.30 ★ average rating · 757 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#360of 380
Top 95% · Bottom Tier
#1 (best)#380 (worst)
#358Peer
#359Peer
#360This company
#361Peer
#362Peer

34 companies not ranked: no reviews in the last 12 months or too few reviews we can score

Overall Customer Sentiment

Below Average

52% of reviews positive, 46% negative

52%
positive
  • Positive52%
  • Neutral2%
  • Negative46%

Sentiment Balance

Covering August 2026 — 46 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 39% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

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