Purely Diamonds

General Retail & Marketplaces • United Kingdomwww.purelydiamonds.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

62/100

+2.6 vs. last month4.99 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#69of 359

Top 19% · Top Tier

#1 (best)#359 (worst)

#67Peer

#68Peer

#69This company

#70Peer

#71Peer

Overall Customer Sentiment

Category Leader

98% of reviews positive, 2% negative

98%

positive

Positive98%
Neutral0%
Negative2%

Sentiment Balance

Covering November 2024 — 21 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

21.2%

Product Quality

18.6%

Loyalty

17.4%

Delivery Shipping

13.7%

Pricing

6.9%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW3/100

3/100

signal score

•Built from a negative-review share of 3.0% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

5.0avg rating

5★

99.0%

4★

0.8%

3★

0.2%

2★

0.0%

1★

0.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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