Northern Tool + Equipment

Home & Livingwww.northerntool.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

59/100

−4.3 vs. last month3.97 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#207of 675

Top 31% · Upper Half

#1 (best)#675 (worst)

#205Peer

#206Peer

#207This company

#208Peer

#209Peer

Overall Customer Sentiment

Above Average

65% of reviews positive, 34% negative

65%

positive

Positive65%
Neutral1%
Negative34%

Sentiment Balance

Covering December 2024 — 16 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 69% of reviews in this period, with 31% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.0%

Onboarding

15.6%

Pricing

12.8%

Product Quality

12.6%

Loyalty

9.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Loyalty, making up 9.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH55/100

55/100

signal score

•Built from a negative-review share of 51.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

63.8%

4★

8.3%

3★

7.0%

2★

3.0%

1★

17.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 84.4% of reviews in the last three months were positive, compared with 80.4% in the three months before that.

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