Nike

Apparel & Fashion • United Stateswww.nike.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

33/100

−5.4 vs. last month2.81 ★ average rating · 1,400 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#321of 330

Top 97% · Bottom Tier

#1 (best)#330 (worst)

#319Peer

#320Peer

#321This company

#322Peer

#323Peer

Overall Customer Sentiment

Below Average

43% of reviews positive, 55% negative

43%

positive

Positive43%
Neutral2%
Negative55%

Sentiment Balance

Covering August 2026 — 189 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 35% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,378 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

16.4%

Loyalty

16.1%

Product Quality

14.5%

Customer Support

13.4%

Pricing

9.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 16.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH65/100

65/100

signal score

•Built from a negative-review share of 55.4% across this company's analyzed reviews.
•11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

38.4%

4★

5.6%

3★

3.0%

2★

4.7%

1★

48.2%

Based on 1,400 analyzed reviews. Sentiment is improving: 80.3% of reviews in the last three months were positive, compared with 30.0% in the three months before that.

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