My Itchy Dog

Pet Products & Supplies • West Sussexwww.myitchydog.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

+10.7 vs. last month4.63 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#221of 263

Top 84% · Bottom Tier

#1 (best)#263 (worst)

#219Peer

#220Peer

#221This company

#222Peer

#223Peer

Overall Customer Sentiment

Below Average

77% of reviews positive, 22% negative

77%

positive

Positive77%
Neutral2%
Negative22%

Sentiment Balance

Covering May 2017 — 7 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 14% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 576 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2017.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.5%

Loyalty

15.8%

Response Speed

14.1%

Customer Support

13.7%

Product Quality

13.0%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM37/100

37/100

signal score

•Built from a negative-review share of 20.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

82.5%

4★

7.8%

3★

3.7%

2★

2.3%

1★

3.7%

Based on 600 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 75.0% in the three months before that.

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