Michaels Stores

Hobbies & Arts • United Stateswww.michaels.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

−16.7 vs. last month3.13 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#447of 467

Top 96% · Bottom Tier

#1 (best)#467 (worst)

#445Peer

#446Peer

#447This company

#448Peer

#449Peer

Overall Customer Sentiment

Below Average

59% of reviews positive, 41% negative

59%

positive

Positive59%
Neutral1%
Negative41%

Sentiment Balance

Covering December 2024 — 8 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

22.1%

Loyalty

17.1%

Delivery Shipping

12.5%

Product Quality

12.4%

Pricing

11.2%

Most feedback concerns Customer Support.

The most common complaint theme is Loyalty, making up 17.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH81/100

81/100

signal score

•Built from a negative-review share of 46.3% across this company's analyzed reviews.
•16 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.1avg rating

5★

44.2%

4★

7.5%

3★

4.2%

2★

5.5%

1★

38.7%

Based on 600 analyzed reviews. Sentiment is slipping: 34.6% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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