Rakuten Kobo

Media & Content • Canadawww.kobo.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

56/100

−10.3 vs. last month3.55 ★ average rating · 2,100 reviews

Competitive Performance Rank

Among fully-analyzed Media & Content companies

#57of 172

Top 33% · Upper Half

#1 (best)#172 (worst)

#55Peer

#56Peer

#57This company

#58Peer

#59Peer

Overall Customer Sentiment

Above Average

57% of reviews positive, 42% negative

56%

positive

Positive56%
Neutral2%
Negative42%

Sentiment Balance

Covering August 2026 — 32 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 56% of reviews in this period, with 41% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,082 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

15.9%

Product Quality

15.7%

Customer Support

11.1%

Communication

10.7%

Onboarding

9.7%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 15.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH62/100

62/100

signal score

•Built from a negative-review share of 41.6% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.5avg rating

5★

49.9%

4★

11.4%

3★

6.4%

2★

8.5%

1★

23.8%

Based on 2,100 analyzed reviews. Sentiment is holding steady: 87.6% of reviews in the last three months were positive, compared with 89.1% in the three months before that.

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