Based on public reviews and response behavior.
100 reviews over 1,713 days (about 1.8 per month). Busiest month: 91% of reviews — one month dominates this sample. Languages: en 96%, ru 2%, es 1%.
These figures describe an earlier period, not the last 12 months.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
44.9
Industry average 63.7
18.8 below average
Rating
3.64
Industry average 4.25
0.61 below average
Reply rate
—
Industry average 36.5%
not measured
Not ranked
no reviews in the last 12 months
66% of reviews positive, 33% negative
Covering October 2020 — 91 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 68% of reviews in this period, with 31% negative and 1% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 100 most recent reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around pricing scores -0.304 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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