Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
70% of reviews positive, 29% negative
Covering October 2024 — 120 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 22% negative and 4% neutral.
Showing 614 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 1.7% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 634 analyzed reviews. Sentiment is improving: 92.3% of reviews in the last three months were positive, compared with 84.8% in the three months before that.