Based on public reviews and response behavior.
634 reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
61.3
Industry average 60.6
0.7 above average
Rating
4.37
Industry average 4.30
0.07 above average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
70% of reviews positive, 29% negative
Covering October 2024 — 120 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 22% negative and 4% neutral.
Share of theme mentions
Themes extracted from 634 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.437). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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