Customereye

Kitu Kali

Apparel & Fashion • United Kingdomwww.kitukali.com

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 1,638 days (about 1.9 per month). Busiest month: 37% of reviews. Languages: en 100%.

Overall Score

54/100
4.47 ★ average rating · 100 reviews
54/100 from 100 reviews over 9 months, moderate confidence.

Apparel & Fashion average: score 64.5, rating 4.25 stars, reply rate 38.3%, over 2,361 ranked companies · benchmark 30 Oct 2026

Score

54.4

Industry average 64.5

10.1 below average

Rating

4.47

Industry average 4.25

0.22 above average

Reply rate

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Industry average 38.3%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#1835of 2361 ranked in Apparel & Fashion
Top 78% · Bottom Tier
#1 (best)#2361 (worst)
#1833Peer
#1834Peer
#1835This company
#1836Peer
#1837Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

81% of reviews positive, 19% negative

81%
positive
  • Positive81%
  • Neutral0%
  • Negative19%

Sentiment Balance

Covering February 2023 — 4 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Product Quality
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Customer Support
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Delivery Shipping
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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