Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
65% of reviews positive, 32% negative
Covering October 2024 — 304 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 27% negative and 3% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Loyalty, making up 9.4% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews.
