JCPenney

Home & Living • United Stateswww.jcpenney.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

42/100

−4.0 vs. last month1.75 ★ average rating · 660 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#604of 675

Top 89% · Bottom Tier

#1 (best)#675 (worst)

#602Peer

#603Peer

#604This company

#605Peer

#606Peer

Overall Customer Sentiment

Below Average

33% of reviews positive, 67% negative

33%

positive

Positive33%
Neutral0%
Negative67%

Sentiment Balance

Covering August 2026 — 25 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 36% of reviews in this period, with 64% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 649 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

17.6%

Delivery Shipping

16.9%

Customer Support

15.9%

Pricing

12.1%

Communication

8.9%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 17.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH77/100

77/100

signal score

•Built from a negative-review share of 66.7% across this company's analyzed reviews.
•21 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.8avg rating

5★

14.4%

4★

2.1%

3★

2.9%

2★

4.8%

1★

75.8%

Based on 660 analyzed reviews. Sentiment is improving: 33.3% of reviews in the last three months were positive, compared with 16.7% in the three months before that.

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