Hqhair

Cosmetics & Fragrance • United Kingdomwww.hqhair.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−8.3 vs. last month4.37 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#160of 191

Top 84% · Bottom Tier

#1 (best)#191 (worst)

#158Peer

#159Peer

#160This company

#161Peer

#162Peer

Overall Customer Sentiment

Below Average

76% of reviews positive, 23% negative

76%

positive

Positive76%
Neutral1%
Negative23%

Sentiment Balance

Covering October 2024 — 8 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 592 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.3%

Onboarding

14.7%

Pricing

13.1%

Response Speed

12.2%

Product Quality

11.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100

25/100

signal score

•Built from a negative-review share of 32.7% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

76.0%

4★

7.0%

3★

4.8%

2★

2.0%

1★

10.2%

Based on 600 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 80.0% in the three months before that.

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