Based on public reviews and response behavior.
1,000 reviews over 597 days (about 51 per month). Busiest month: 8% of reviews. Languages: en 87%, nl 3%, de 2%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
65.5
Industry average 60.6
4.9 above average
Rating
2.29
Industry average 4.30
2.01 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
39% of reviews positive, 60% negative
Covering July 2026 — 23 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 26% negative and 4% neutral.
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Included in the full report
Unlock the full report — $4.99Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.119 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.829). Review the worst months in the trend data to identify specific operational or product issues.
