Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
69% of reviews positive, 28% negative
Covering July 2026 — 98 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 76% of reviews in this period, with 22% negative and 2% neutral.
Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Problem Resolution, making up 3.1% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,000 analyzed reviews. Sentiment is holding steady: 90.7% of reviews in the last three months were positive, compared with 85.8% in the three months before that.
