Cosmetics & Fragrance • United Kingdomwww.iconiclondoninc.com
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 1,036 days (about 18 per month). Busiest month: 9% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
67.2
Industry average 60.6
6.6 above average
Rating
4.19
Industry average 4.30
0.11 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 19% negative
Covering October 2024 — 6 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.135). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 24% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
