ICONIC LONDON

Cosmetics & Fragrance • United Kingdomwww.iconiclondoninc.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

67/100

+11.9 vs. last month4.19 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#46of 191

Top 24% · Top Tier

#1 (best)#191 (worst)

#44Peer

#45Peer

#46This company

#47Peer

#48Peer

Overall Customer Sentiment

Category Leader

80% of reviews positive, 19% negative

80%

positive

Positive80%
Neutral1%
Negative19%

Sentiment Balance

Covering October 2024 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 591 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

17.5%

Delivery Shipping

17.2%

Customer Support

15.5%

Loyalty

13.3%

Response Speed

11.1%

Most feedback concerns Product Quality.

The most common complaint theme is Communication, making up 6.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM46/100

46/100

signal score

•Built from a negative-review share of 27.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

76.7%

4★

2.5%

3★

1.5%

2★

2.2%

1★

17.2%

Based on 600 analyzed reviews. Sentiment is slipping: 81.8% of reviews in the last three months were positive, compared with 87.1% in the three months before that.

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