Based on public reviews and response behavior.
600 reviews over 181 days (about 101 per month). Busiest month: 20% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
66.4
Industry average 60.6
5.8 above average
Rating
4.35
Industry average 4.30
0.05 above average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 19% negative
Covering November 2024 — 12 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.133 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.173). Review the worst months in the trend data to identify specific operational or product issues.
