H&M

Home & Living • United Stateswww.hogm.dk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

32/100

+3.8 vs. last month2.76 ★ average rating · 1,368 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#660of 675

Top 98% · Bottom Tier

#1 (best)#675 (worst)

#658Peer

#659Peer

#660This company

#661Peer

#662Peer

Overall Customer Sentiment

Below Average

38% of reviews positive, 60% negative

38%

positive

Positive38%
Neutral2%
Negative60%

Sentiment Balance

Covering August 2026 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,352 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

15.3%

Product Quality

15.0%

Communication

13.5%

Delivery Shipping

12.0%

Problem Resolution

9.6%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 15.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH70/100

70/100

signal score

•Built from a negative-review share of 59.8% across this company's analyzed reviews.
•5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

35.2%

4★

3.9%

3★

7.8%

2★

8.5%

1★

44.7%

Based on 1,368 analyzed reviews. Sentiment is holding steady: 72.4% of reviews in the last three months were positive, compared with 74.2% in the three months before that.

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