Ellis Brigham Mountain Sports

Sports & Fitness • United Kingdomwww.ellis-brigham.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

66/100

+1.7 vs. last month4.52 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#33of 174

Top 19% · Top Tier

#1 (best)#174 (worst)

#31Peer

#32Peer

#33This company

#34Peer

#35Peer

Overall Customer Sentiment

Category Leader

78% of reviews positive, 22% negative

78%

positive

Positive78%
Neutral1%
Negative22%

Sentiment Balance

Covering December 2024 — 12 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.4%

Customer Support

18.0%

Product Quality

16.9%

Response Speed

12.9%

Loyalty

9.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100

25/100

signal score

•Built from a negative-review share of 32.7% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

83.8%

4★

3.0%

3★

3.0%

2★

1.8%

1★

8.3%

Based on 600 analyzed reviews. Sentiment is improving: 97.8% of reviews in the last three months were positive, compared with 82.1% in the three months before that.

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