Capillus

Beauty & Wellness • United Stateswww.capillus.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

81/100

−6.7 vs. last month4.33 ★ average rating · 1,020 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#11of 351

Top 3% · Top Tier

#1 (best)#351 (worst)

#9Peer

#10Peer

#11This company

#12Peer

#13Peer

Overall Customer Sentiment

Category Leader

71% of reviews positive, 26% negative

71%

positive

Positive71%
Neutral3%
Negative26%

Sentiment Balance

Covering July 2026 — 16 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 81% of reviews in this period, with 19% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 987 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

23.9%

Product Quality

15.1%

Delivery Shipping

12.3%

Loyalty

10.4%

Response Speed

9.3%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 6.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM26/100

26/100

signal score

•Built from a negative-review share of 26.1% across this company's analyzed reviews.
•5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

75.1%

4★

7.5%

3★

3.4%

2★

2.6%

1★

11.3%

Based on 1,020 analyzed reviews. Sentiment is improving: 89.4% of reviews in the last three months were positive, compared with 84.3% in the three months before that.

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