Based on public reviews and response behavior.
Among fully-analyzed General Retail & Marketplaces companies
68% of reviews positive, 30% negative
Covering December 2024 — 7 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.
Showing 536 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Delivery Shipping, making up 17.5% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 551 analyzed reviews. Sentiment is slipping: 67.4% of reviews in the last three months were positive, compared with 77.5% in the three months before that.
