Backcountry

Sports & Fitness • United Stateswww.backcountry.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

37/100

2.78 ★ average rating · 1,052 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#170of 174

Top 98% · Bottom Tier

#1 (best)#174 (worst)

#168Peer

#169Peer

#170This company

#171Peer

#172Peer

Overall Customer Sentiment

Below Average

50% of reviews positive, 48% negative

50%

positive

Positive50%
Neutral2%
Negative48%

Sentiment Balance

Covering November 2025 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 17% of reviews in this period, with 83% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,024 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2025.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

20.1%

Delivery Shipping

16.2%

Customer Support

14.0%

Product Quality

11.7%

Pricing

9.4%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 20.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH68/100

68/100

signal score

•Built from a negative-review share of 48.2% across this company's analyzed reviews.
•22 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

37.1%

4★

4.7%

3★

4.4%

2★

7.1%

1★

46.8%

Based on 1,052 analyzed reviews. Sentiment is holding steady: 0.0% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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