Aelfric Eden

Apparel & Fashion • United Stateswww.aelfriceden.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

48/100

−4.1 vs. last month4.55 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#235of 330

Top 71% · Mid Pack

#1 (best)#330 (worst)

#233Peer

#234Peer

#235This company

#236Peer

#237Peer

Overall Customer Sentiment

Mid Pack

73% of reviews positive, 26% negative

73%

positive

Positive73%
Neutral1%
Negative26%

Sentiment Balance

Covering October 2024 — 31 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 68% of reviews in this period, with 29% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

21.4%

Response Speed

15.4%

Delivery Shipping

15.2%

Product Quality

12.1%

Communication

11.2%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 3.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM26/100

26/100

signal score

•Built from a negative-review share of 24.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

85.3%

4★

4.2%

3★

0.2%

2★

1.2%

1★

9.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 92.0% of reviews in the last three months were positive, compared with 91.5% in the three months before that.

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