TORTOISE+BLACK

General Retail & Marketplaces • United Kingdomtortoiseandblack.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

56/100

−14.4 vs. last month4.89 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#112of 359

Top 31% · Upper Half

#1 (best)#359 (worst)

#110Peer

#111Peer

#112This company

#113Peer

#114Peer

Overall Customer Sentiment

Above Average

89% of reviews positive, 9% negative

89%

positive

Positive89%
Neutral2%
Negative9%

Sentiment Balance

Covering December 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 33% negative and 33% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

19.1%

Delivery Shipping

17.9%

Customer Support

15.3%

Response Speed

13.5%

Loyalty

11.9%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM38/100

38/100

signal score

•Built from a negative-review share of 22.7% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

94.8%

4★

2.8%

3★

0.3%

2★

0.8%

1★

1.2%

Based on 600 analyzed reviews. Sentiment is slipping: 90.5% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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