Customereye

Superpet Limited

Pet Products & Supplies • United Kingdomsuperpet.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

48/100
+32.2 vs. last month4.28 ★ average rating · 602 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#242of 263
Top 92% · Bottom Tier
#1 (best)#263 (worst)
#240Peer
#241Peer
#242This company
#243Peer
#244Peer

Overall Customer Sentiment

Below Average

74% of reviews positive, 25% negative

74%
positive
  • Positive74%
  • Neutral1%
  • Negative25%

Sentiment Balance

Covering October 2024 — 19 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 95% of reviews in this period, with 5% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
20.5%
Product Quality
14.9%
Response Speed
14.0%
Loyalty
12.1%
Pricing
11.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM35/100
35/100
signal score
  • Built from a negative-review share of 24.8% across this company's analyzed reviews.
  • 12 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5
79.2%
4
2.0%
3
1.3%
2
2.2%
1
15.3%

Based on 602 analyzed reviews. Sentiment is improving: 90.2% of reviews in the last three months were positive, compared with 74.5% in the three months before that.

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