Sunshine Mobile

Mobile & Telecom • United Kingdomsunshinemobile.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

43/100

−4.3 vs. last month3.84 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#80of 114

Top 70% · Mid Pack

#1 (best)#114 (worst)

#78Peer

#79Peer

#80This company

#81Peer

#82Peer

Overall Customer Sentiment

Mid Pack

65% of reviews positive, 35% negative

65%

positive

Positive65%
Neutral1%
Negative35%

Sentiment Balance

Covering November 2024 — 24 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 54% of reviews in this period, with 46% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Onboarding

21.3%

Communication

17.1%

Response Speed

12.3%

Customer Support

11.3%

Pricing

10.0%

Most feedback concerns Onboarding.

The most common complaint theme is Communication, making up 17.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH61/100

61/100

signal score

•Built from a negative-review share of 54.7% across this company's analyzed reviews.
•8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.8avg rating

5★

58.8%

4★

12.2%

3★

5.7%

2★

0.7%

1★

22.7%

Based on 600 analyzed reviews. Sentiment is improving: 76.4% of reviews in the last three months were positive, compared with 62.5% in the three months before that.

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