Customereye

Fray

General Retail & Marketplaces • United Statesshopfray.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

20/100
1.19 ★ average rating · 592 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#358of 359
Top 100% · Bottom Tier
#1 (best)#359 (worst)
#355Peer
#356Peer
#357Peer
#358This company
#359Peer

Overall Customer Sentiment

Below Average

19% of reviews positive, 79% negative

19%
positive
  • Positive19%
  • Neutral2%
  • Negative79%

Sentiment Balance

Covering April 2022 — 3 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 67% negative and 33% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 547 reviews across the months with enough data to chart reliably (min 3/month), most recent: April 2022.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
23.2%
Communication
15.1%
Loyalty
13.5%
Pricing
13.1%
Product Quality
10.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 23.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH95/100
95/100
signal score
  • Built from a negative-review share of 75.0% across this company's analyzed reviews.
  • 35 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.2avg rating
5
0.8%
4
2.4%
3
2.4%
2
4.2%
1
90.2%

Based on 592 analyzed reviews. Sentiment is holding steady: 0.0% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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