Tommy Hilfiger

General Retail & Marketplaceshilfiger.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

21/100

+8.9 vs. last month1.52 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#357of 359

Top 99% · Bottom Tier

#1 (best)#359 (worst)

#355Peer

#356Peer

#357This company

#358Peer

#359Peer

Overall Customer Sentiment

Below Average

24% of reviews positive, 74% negative

24%

positive

Positive24%
Neutral2%
Negative74%

Sentiment Balance

Covering October 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 80% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 591 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

16.8%

Customer Support

16.1%

Loyalty

15.6%

Communication

11.1%

Product Quality

10.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 16.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 74.0% across this company's analyzed reviews.
•20 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.5avg rating

5★

9.7%

4★

1.5%

3★

2.5%

2★

3.7%

1★

82.7%

Based on 600 analyzed reviews. Sentiment is slipping: 9.1% of reviews in the last three months were positive, compared with 17.4% in the three months before that.

Unlock full insights