Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
67% of reviews positive, 31% negative
Covering July 2026 — 11 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 64% of reviews in this period, with 27% negative and 9% neutral.
Showing 833 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 4.8% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 887 analyzed reviews. Sentiment is slipping: 70.6% of reviews in the last three months were positive, compared with 78.3% in the three months before that.