PRIMA Leisure

Automotive & Mobility • United Kingdomprimaleisure.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

42/100

+2.6 vs. last month4.31 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Automotive & Mobility companies

#208of 265

Top 78% · Bottom Tier

#1 (best)#265 (worst)

#206Peer

#207Peer

#208This company

#209Peer

#210Peer

Overall Customer Sentiment

Below Average

61% of reviews positive, 37% negative

61%

positive

Positive61%
Neutral2%
Negative37%

Sentiment Balance

Covering December 2024 — 21 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 38% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

25.4%

Response Speed

18.3%

Customer Support

13.7%

Product Quality

13.0%

Pricing

7.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 25.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH58/100

58/100

signal score

•Built from a negative-review share of 54.0% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

71.8%

4★

9.5%

3★

5.5%

2★

4.3%

1★

8.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 88.6% of reviews in the last three months were positive, compared with 85.9% in the three months before that.

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