Based on public reviews and response behavior.
100 reviews over 1,452 days (about 2.1 per month). Busiest month: 8% of reviews. Languages: en 98%, da 1%, it 1%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
49.3
Industry average 61.0
11.7 below average
Rating
2.71
Industry average 4.31
1.60 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
37% of reviews positive, 62% negative
Covering September 2025 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.306 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 49.3 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
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