Customereye

Rituals

Cosmetics & Fragrance • Netherlandswww.rituals.com

Review data last updated .

Based on public reviews and response behavior.

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817 reviews.

Overall Score

48/100
2.88 ★ average rating · 817 reviews
48/100 from 817 reviews, high confidence.

Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026

Score

47.5

Industry average 61.0

13.5 below average

Rating

2.88

Industry average 4.31

1.43 below average

Reply rate

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Industry average 37.2%

not measured

Competitive Performance Rank

Among ranked Cosmetics & Fragrance companies

#363of 406 ranked in Cosmetics & Fragrance
Top 89% · Bottom Tier
#1 (best)#406 (worst)
#361Peer
#362Peer
#363This company
#364Peer
#365Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

58% of reviews positive, 40% negative

58%
positive
  • Positive58%
  • Neutral2%
  • Negative40%

Sentiment Balance

Covering June 2026 — 5 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 60% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Customer Support
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Loyalty
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Delivery Shipping
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Product Quality
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Value For Money
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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