Opticians Direct

Healthcare & Medical • United Kingdomopticiansdirect.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

66/100

−11.3 vs. last month4.67 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Healthcare & Medical companies

#104of 615

Top 17% · Top Tier

#1 (best)#615 (worst)

#102Peer

#103Peer

#104This company

#105Peer

#106Peer

Overall Customer Sentiment

Category Leader

79% of reviews positive, 20% negative

79%

positive

Positive79%
Neutral1%
Negative20%

Sentiment Balance

Covering December 2024 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.4%

Product Quality

17.7%

Response Speed

15.6%

Customer Support

13.3%

Pricing

12.4%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM26/100

26/100

signal score

•Built from a negative-review share of 26.0% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

88.8%

4★

2.8%

3★

0.8%

2★

1.3%

1★

6.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 94.0% of reviews in the last three months were positive, compared with 92.2% in the three months before that.

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