Customereye

DIRECTV© Deals

Mobile & Telecom • United Statesdirectstartv.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

52/100
−46.7 vs. last month4.38 ★ average rating · 482 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#39of 114
Top 34% · Upper Half
#1 (best)#114 (worst)
#37Peer
#38Peer
#39This company
#40Peer
#41Peer

Overall Customer Sentiment

Above Average

78% of reviews positive, 19% negative

78%
positive
  • Positive78%
  • Neutral3%
  • Negative19%

Sentiment Balance

Covering March 2015 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 468 reviews across the months with enough data to chart reliably (min 3/month), most recent: March 2015.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
26.1%
Product Quality
13.0%
Pricing
12.0%
Loyalty
11.7%
Delivery Shipping
11.5%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW20/100
20/100
signal score
  • •Built from a negative-review share of 19.7% across this company's analyzed reviews.
  • •5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating
5★
76.1%
4★
9.5%
3★
2.1%
2★
0.8%
1★
11.4%

Based on 482 analyzed reviews. Sentiment is improving: 66.7% of reviews in the last three months were positive, compared with 25.0% in the three months before that.

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