Customereye

DirectLine Insurance

Finance & Insurancedirectlineinsurance.ca

Review data last updated .

Based on public reviews and response behavior.

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92 reviews over 2,404 days (about 1.2 per month). Busiest month: 4% of reviews. Languages: en 100%.

Overall Score

37/100
−25.0 vs. last month1.52 ★ average rating · 92 reviews
37/100 from 92 reviews over 9 months, limited confidence.

Finance & Insurance average: score 63.9, rating 4.22 stars, reply rate 45.0%, over 3,264 ranked companies · benchmark 24 Oct 2026

Score

36.9

Industry average 63.9

27.0 below average

Rating

1.52

Industry average 4.22

2.70 below average

Reply rate

—

Industry average 45.0%

not measured

Competitive Performance Rank

Among ranked Finance & Insurance companies

#3003of 3264 ranked in Finance & Insurance
Top 92% · Bottom Tierdown 63 from last month
#1 (best)#3264 (worst)
#3001Peer
#3002Peer
#3003This company
#3004Peer
#3005Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

27% of reviews positive, 72% negative

27%
positive
  • Positive27%
  • Neutral1%
  • Negative72%

Sentiment Balance

Covering August 2025 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Loyalty
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Customer Support
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Pricing
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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