Customereye

Dior US

Cosmetics & Fragrance • United Statesdior-us.com

Review data last updated .

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

52/100
−12.5 vs. last month4.33 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#142of 191
Top 74% · Mid Pack
#1 (best)#191 (worst)
#140Peer
#141Peer
#142This company
#143Peer
#144Peer

Overall Customer Sentiment

Mid Pack

80% of reviews positive, 19% negative

80%
positive
  • Positive80%
  • Neutral1%
  • Negative19%

Sentiment Balance

Covering January 2026 — 4 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 960 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
26.6%
Product Quality
21.5%
Response Speed
13.1%
Loyalty
11.3%
Customer Support
10.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH50/100
50/100
signal score
  • •Built from a negative-review share of 18.7% across this company's analyzed reviews.
  • •8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5★
78.6%
4★
4.1%
3★
2.1%
2★
2.3%
1★
12.9%

Based on 1,000 analyzed reviews. Sentiment is slipping: 20.0% of reviews in the last three months were positive, compared with 66.7% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis