DecantX

Cosmetics & Fragrance • United Statesdecantx.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

68/100

+10.6 vs. last month4.40 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#44of 191

Top 23% · Top Tier

#1 (best)#191 (worst)

#42Peer

#43Peer

#44This company

#45Peer

#46Peer

Overall Customer Sentiment

Category Leader

71% of reviews positive, 27% negative

71%

positive

Positive71%
Neutral2%
Negative27%

Sentiment Balance

Covering July 2026 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

24.3%

Product Quality

18.1%

Response Speed

16.3%

Loyalty

10.5%

Pricing

9.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW19/100

19/100

signal score

•Built from a negative-review share of 26.8% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

78.8%

4★

4.6%

3★

4.0%

2★

2.9%

1★

9.7%

Based on 1,000 analyzed reviews. Sentiment is improving: 97.1% of reviews in the last three months were positive, compared with 86.6% in the three months before that.

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