Countingup

Finance & Insurance • United Kingdomcountingup.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

44/100

−15.3 vs. last month4.04 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#326of 373

Top 87% · Bottom Tier

#1 (best)#373 (worst)

#324Peer

#325Peer

#326This company

#327Peer

#328Peer

Overall Customer Sentiment

Below Average

66% of reviews positive, 33% negative

66%

positive

Positive66%
Neutral2%
Negative33%

Sentiment Balance

Covering November 2024 — 13 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 46% of reviews in this period, with 54% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

20.8%

Response Speed

12.7%

Product Quality

12.2%

Onboarding

12.0%

Communication

11.7%

Most feedback concerns Customer Support.

The most common complaint theme is Response Speed, making up 12.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH70/100

70/100

signal score

•Built from a negative-review share of 35.3% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

71.3%

4★

4.3%

3★

2.0%

2★

2.2%

1★

20.2%

Based on 600 analyzed reviews. Sentiment is slipping: 70.3% of reviews in the last three months were positive, compared with 78.2% in the three months before that.

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