Based on public reviews and response behavior.
100 reviews over 46 days (about 66 per month). Busiest month: 60% of reviews — one month dominates this sample. Languages: en 92%, unknown 8%.
Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026
Score
53.9
Industry average 62.7
8.8 below average
Rating
4.65
Industry average 4.49
0.16 above average
Reply rate
—
Industry average 25.6%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
83% of reviews positive, 17% negative
Covering August 2026 — 40 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 18% negative and 0% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 138 ranked companies in Firearms & Tactical (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 53.9 sits in the bottom quarter of about 140 ranked Firearms & Tactical companies (25th percentile: 54, median: 63). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 3% of reviews against an industry average of 26%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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